
What's 30 Food All About?
30 Food is the positive food revolution to a more sustainable future. Working from 3 Main Principles: Zero Waste, Organic and 50% from 30 Miles, this is the modern way to think about our beautiful food, so we can still enjoy life’s edible delights whilst saving the planet.
Zero Waste
Whether it’s in the field, in the restaurants or at home, seeing waste as a solution rather than the problem will increase the flavour, lower the energy input and radicalise our lives for the better.
Organic
Our aim is to teach everyone the right techniques so we can all afford organic produce. Organic tastes better, promotes life from the roots up and allows us to work with nature for a more efficient food system.
Live our 30 Miles
Live Locally and Connect Globally – that’s the motto. Celebrate your 30 miles, make them amazing, and together we can create a strong, well rooted, world for the future.
Sign Up Here to Join the Revolution

Awards and Projects
Winner of “Most Sustainable Hotel” Hotel Catey’s Award
Winner of “Most Sustainable Business” - SRA Sustainable Restaurant Association
Winner of “Best Organic Eat Out” - Soil Association
Author of Award Winning Books on Sustainability, Food and Lifestyle.
Organic Farmer and Mushroom Grower
MasterChef Semi-Finalist
Founder of Organic Wine Importer
The Wheatsheaf, Chilton Foliat
We took over a run down, but beautiful thatched pub in November 2015 and transformed it into “The Most Sustainable Business” in Britain as voted by the SRA and “Best Organic Eat Out” by the Soil Association. The pub was also awarded 3 Organic Served Here stars by the Soil Association, celebrating the pub’s commitment to using organic produce. We proved that sustainability does actually work at any level and still be profitable.
Raithwaite Sandsend
Using the same principles as the pub, we went on to win “Most Sustainable Hotel” at the Catey’s Hotel Awards in 2021. One of the main highlights was creating an organic No Dig Garden with 3 poly tunnels, a 0.5 acre Forest Garden in collaboration with Sapling Spirits, and restoring the historic Orchard. We also achieved Carbon Neutral status, and Highly Recommended in the Marie Claire Sustainability Awards. Full brochure click here.
Future Landscapes Trust
Ollie is one of the founding Trustees of Future Landscapes Trust. A charity dedicated to redesigning our landscapes fit and resilient to a changing climate and the effects of climate warming. The core aims are:
Increase Biodiversity
Sequester Carbon
Manage Water for Flood and Drought
Increase Regenerative Food
Add Social Value
The Trust has raised over £500k through their partners Environment Agency and Southern Water to implement a Natural Flood Management programme to slow the flow and prevent Pett Level from flooding.
https://www.futurelandscapes.org.uk/
Lion’s Den Mushrooms
After a kismet meeting with a Mushroom Man in Snowdon we realised that Mushrooms are the Future. So we decided to sell our award winning pub, and start Lion’s Den.
Lion’s Den creates umami rich mushroom based award-winning sauces & spreads using flavour packed nutritional Shiitake, powered with the benefits of Lion’s mane. Designed to elevate plant-based dishes, attract all consumers and unlock the immense potential of SHROOMAMI.
Mushrooms are planet positive, requiring low energy and low water to grow. They also require low amount of space to grow huge amounts of nutrient rich food, including protein, fiber, b vitamins, vitamin d, and choline.
Our products are unique and innovative - persuading consumers to eat more plants because they can find satiation in the umami richness of our Sauces and Spreads.

The Books
How to live Sustainably?
It’s a question many of us ask ourselves… so here are two fun, accessible, and colourful books filled with planet positive recipes.
Join The Greener Revolution - published March 2021
This is a book filled with 30 Simple Steps showing us how to make small, everyday changes to make the world a happier, healthier and more sustainable place to live.
Buy the Book, click here!
30 Easy Ways to Join the Food Revolution - published in March 2020
The ground breaking book that delves into how to eat and cook sustainably - following the three simple messages of Zero Waste, Organic & Seasonal, Eat 50% within 30 Miles.
Buy the Book, click here!

Consultancy
Business
Sustainability is not the problem, but is the solution to a better economy and more profitable business. It is a creative process that can open up really exciting new ideas, increase employee retention & mental health, and increase revenue.
We work as consultants - why not give 30 Food the task of making your business more sustainable and see how we can Save Money, Save Energy and help you become a Sustainable Business.
We are happy to give talks about Sustainability to anyone whether it is a school or a food business, please get in touch.
Education and Schools
One of our main aims is to teach sustainability from the roots up, ensuring that children have a great understanding of how to cook using the right techniques, what foods we should be using, and where sustainable food comes from.
We can go into schools and look at making your food offering more sustainable, helping to find locally and sustainably sourced food that is cheaper and more flavoursome.
We can help create Food Gardens at your school so children can directly learn where their food comes from, grow it themselves, and eat it in a sustainable school meal.